Is data driving your marketing efforts?
If you cannot understand your customers' behaviour or identify conversion bottlenecks, you are missing a great opportunity to optimise the marketing efforts and user experiences that would drive the data-driven decisions you need to grow your business.
Can you honestly say...
- you know what keywords are attracting your ideal audience to your website?
- you are measuring your conversions to optimise your marketing budget?
- you are taking any action to re-market potential customers?
Yet, you are responsible for the growth of a business and not getting results you want?
Google Analytics 4
Google Analytics 4 (GA4) is the latest version of the popular web analytics platform offered by Google.
It provides eCommerce businesses with a powerful toolset to track, measure, and optimise their online performance. By leveraging the platform’s advanced tracking capabilities, cross-platform measurement, AI-driven insights, and data privacy features, eCommerce businesses can gain valuable insights into customer behaviour, improve the user experience, and drive more effective marketing campaigns.
We start with defining your KPIs and monitoring your events, which allows you to be aware of the number of visitors that interact with your website in different manners.
There are various techniques such as optimising your website with a SEO strategy, monitoring audience behaviour and improving UX to name just a few that will drive higher engagement and will attract qualified traffic that will be more likely to convert to sales.
Using data analytics and content strategy together can incentivise your customers to increase the volume and value of product purchases. Some examples are the use of upselling or cross-selling, personalised recommendations or the offering of some bundle products in the purchase process.
Not to forget re-marketing techniques such as abandoned cart emails to offer incentives and discounts of reminders left in the basket, reduces cart abandonment rates, not only converting visitors into customers but providing you with more knowledge for customer insights.
GA4 is a powerhouse of opportunity. If you want to know more, just click the button below to find out how it could help you.
The facts...
Google are planning to completely deprecate third-party cookies in the second half of 2024.
Only 1.62 % of eCommerce website visits convert into a purchase
Online retail purchases are expected to rise by approximately 20% by 2026
Take the Assessment, Today
It'll only take a few minutes to discover...
- How to Drive Better Results
- Optimise Resource Allocation
- Stay Agile in a Dynamic Market
- Improve Your Marketing Strategies
- The Way to Long-Term Success
- Your Next Best Step
Plus, you'll get a FREE download of this guide...
Supercharge Your Business Growth: Unleash the Full Potential of GA4
How can we help?
7Suite Digital is a multi-purpose marketing agency covers all your digital needs so you can focus on excelling. Leave the technicalities to us and be confident that we have it all under control.
With our meticulous 360-degree approach, we leave no aspect of your business unexplored. We diligently address and optimise all areas that contribute to the most efficient outcomes, saving you valuable time while simultaneously boosting your profitability.
Keep being awesome and let us handle the rest!
Don't wait, you could be missing out...
From 1st July 2023, you’ll no longer be able to access the amount of data currently in UA without properly setting up GA4.
You will just have a few months to export your previous data or risk loosing your entire analytical history to date.
